Draftfcb Tallinn

On May 5, 2011, in In English, by Siim Lepisk

I’m excited to announce that as of today, our agency Blue Barracuda is part of one of world’s leading advertising agency Draftfcb. The Tallinn office will become the digital hub for Europe. What does it mean to our Tallinn team?

  • Integrated. Future advertising will be integrated. Therefore we combine Blue Barracuda’s agile digital capabilities with Draftfcb’s understanding of customer behavior.
  • Reliable. Size can mean long-term trust. Our Tallinn-London agency revenue is 5 times as high as Estonia’s largest advertising/marketing agencies.
  • People. Quality of our relationships determines the quality of our lives. Daily work with 180 top specialists in London and Tallinn is inspiring indeed.
  • Impact. Projects are continuously 100% international and impact millions of people. We can advise more clients on the smartest strategies for our digital world.
  • Global. Being part of large and exciting strategic digital projects in Estonia. Clients include: Boeing, Beiersdorf, GlaxoSmithKline, General Motors, Kraft, NiveaPizza Hut, Roche Pharmaceuticals, Saab, TGI Friday’s and many others.
  • Training. Our people get endless training and personal growth opportunities. Around the world, if necessary.
  • Brightest. We’ll be looking to hire Estonia’s brightest people to serve our clients around Europe and further.
Draftfcb fuelled by Blue Barracuda

Draftfcb fuelled by Blue Barracuda

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Efektiivne kirjutamine veebi

On February 15, 2011, in Eesti keeles, by Siim Lepisk

Kas oled tüdinud esseede lugemisest veebis? Tahaksid artikli artikli iva 10-30 sekundiga kätte saada? Sa pole ainus.

Selle jaoks, et tekst lugejale lihtsasti hoomatav oleks, on 3+2 lihtsat näpunäidet:

  • Kasuta bullet-pointe. Loetelud võimaldavad infot kiiremini hoomata.
  • Kirjuta olulised laused bold-is. Lugejad sirvivad Su teksti ning olulisimad mõtted jäävad kindlasti silma bold-is.
  • Hoia laused lühikesed. Teadlaste sõnul on efektiivse lause pikkus kuni 7 sõna.

Pikemates tekstides:

  • Kasuta vahepealkirju. Nii saab lugeja kiiresti valida, milline osa talle artiklist kõige rohkem huvi pakub.
  • Kasuta pilte. Pildid on abiks ka lühemates postitustes, kuid pikkades artiklites on eriti abiks sisu eraldamiseks.

Efektiivne kirjutamine veebi

Niisiis, järgmine kord kui keegi “tark” kirjutab jälle mõne essee, mida on tüütu lugeda, saada talle link sellele artiklile.

Socially Responsible Christmas

On December 23, 2010, in In English, by Siim Lepisk

Looking at the Christmas holiday “spam” sent around this year, I’ve found only few companies that do it responsibly. By that, I mean giving money for charity or any other good cause. Here are the ones that I’ve found out so far:

  1. Blue Barracuda – giving interest-free loans for new businesses in developing countries
  2. Google – donating 20 million USD for charity
  3. Astro Holding – donation for Children’s Hospital of Tallinn
  4. Eclex Law Office – 100,000 EEK donation for Eesti Laste ja Noorte Diabeedi Ühing

If you’d like to see more Estonian Christmas Cards (and vote for your favourite), have a look at Mekaia Jõulukartoteek.

This article will be updated once I find more responsible companies

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