Job offer for Data Analyst in Tallinn

On September 1, 2011, in In English, by Siim Lepisk

Again I have an opportunity to expand my amazing team in Tallinn. This time we’re looking to employ a more analytical person to our Draftfcb Tallinn team.

Data Analyst, Tallinn

Data Analyst (DA) is passionate for distilling the business intelligence out of numbers. The source data can be from various databases or reports of running campaigns with millions of users and transactions. DA is not only interpreting what the data says but being able to make commercial suggestions based on the analysis conducted.

Keywords: Analytics, Business Intelligence, Customer Intelligence, Predictive Analytics and Data Mining, Data Visualisation.

QlikView data analysis tool

Job description:

  • Data analysis and business insights discovery from various data sources
  • Regression analysis or multivariate regression analysis to identify key drivers
  • Consolidating data for weekly client reports
  • Campaign management – plan, test and execute campaigns to improve efficiency and ROI
  • Customer link analytics – incorporate consumer relationship information into profiling, segmentation and targeting
  • Presenting data well – in .ppt, writing commentaries, data visualisation a bonus
  • Effective daily communication with teams in London and Tallinn

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From 70 to 9,2000 people: one month later

On June 20, 2011, in In English, by Siim Lepisk

We just merged my digital services agency with a Big Four agency, growing from 70 to 9,200 employees in one month. From the manager’s point of view, what has changed since then?

  • Information – corporate knowledge base and intranet are huge resources for marketing insight. Also we’re part of global weekly newsletter and local monthly newsletter contains more exciting content. I wouldn’t even need any other digital marketing related news or research sources than the corporate ones.
  • Productivity tools – some software development processes (e.g. testing), is now taken into higher level of professionalism. Now we can more easily afford enterprise tools to govern our IT processes.
  • Trainings – in-house training are even more popular. If you have word-wide brand, it’s probably easier to get hardcore speakers for in-house trainings.
  • Workload – there is indeed a higher amount of sales leads what to filter. Large clients trust us even more. More paid work for everybody, which is very nice.
  • IT governance - IT governance is now part of global network that defines some standards for hardware and software. The corporate policy defines that Estonian manufacturers are not listed as preferred hardware vendors.
  • Innovation – efficient working leaves us more time for productizing the existing software solutions. Soon we will be announcing our first public product that everyone could use.

Obviously there are more interesting changes, but those are the ones I could classifiy at this point of time.

Draftfcb Tallinn

On May 5, 2011, in In English, by Siim Lepisk

I’m excited to announce that as of today, our agency Blue Barracuda is part of one of world’s leading advertising agency Draftfcb. The Tallinn office will become the digital hub for Europe. What does it mean to our Tallinn team?

  • Integrated. Future advertising will be integrated. Therefore we combine Blue Barracuda’s agile digital capabilities with Draftfcb’s understanding of customer behavior.
  • Reliable. Size can mean long-term trust. Our Tallinn-London agency revenue is 5 times as high as Estonia’s largest advertising/marketing agencies.
  • People. Quality of our relationships determines the quality of our lives. Daily work with 180 top specialists in London and Tallinn is inspiring indeed.
  • Impact. Projects are continuously 100% international and impact millions of people. We can advise more clients on the smartest strategies for our digital world.
  • Global. Being part of large and exciting strategic digital projects in Estonia. Clients include: Boeing, Beiersdorf, GlaxoSmithKline, General Motors, Kraft, NiveaPizza Hut, Roche Pharmaceuticals, Saab, TGI Friday’s and many others.
  • Training. Our people get endless training and personal growth opportunities. Around the world, if necessary.
  • Brightest. We’ll be looking to hire Estonia’s brightest people to serve our clients around Europe and further.
Draftfcb fuelled by Blue Barracuda

Draftfcb fuelled by Blue Barracuda

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