Jim Collins’ latest business strategy extravaganza, “Great By Choice” gave a good concept for validating your strategies empirically. Whether it’s a general change in business strategy or a product launch, it all makes a perfect sense.
The concept is “Fire Bullets Then Cannon Balls”
I’m excited to announce that as of today, our agency Blue Barracuda is part of one of world’s leading advertising agency Draftfcb. The Tallinn office will become the digital hub for Europe. What does it mean to our Tallinn team?
- Integrated. Future advertising will be integrated. Therefore we combine Blue Barracuda’s agile digital capabilities with Draftfcb’s understanding of customer behavior.
- Reliable. Size can mean long-term trust. Our Tallinn-London agency revenue is 5 times as high as Estonia’s largest advertising/marketing agencies.
- People. Quality of our relationships determines the quality of our lives. Daily work with 180 top specialists in London and Tallinn is inspiring indeed.
- Impact. Projects are continuously 100% international and impact millions of people. We can advise more clients on the smartest strategies for our digital world.
- Global. Being part of large and exciting strategic digital projects in Estonia. Clients include: Boeing, Beiersdorf, GlaxoSmithKline, General Motors, Kraft, Nivea, Pizza Hut, Roche Pharmaceuticals, Saab, TGI Friday’s and many others.
- Training. Our people get endless training and personal growth opportunities. Around the world, if necessary.
- Brightest. We’ll be looking to hire Estonia’s brightest people to serve our clients around Europe and further.
My MBA thesis at Estonian Business School will be on growth management. More precisely, I’m focusing on growing digital services company from 15 to 50 employees in three years. I’m looking to conduct expert interviews with 10 chief executives having this real-life experience. Several good guys have already agreed for interview, but I’m looking for more. So, if you’d love to input your experience into a Master’s thesis and growth of Estonian export, please get in touch with me.