Thoughts from Latitude59 panel discussion “Startup growth and going global”.

The new market penetration can be divided into three stages: INTRO, BASICS, and STRUCTURED.

The basic reminders (to avoid burning money) for your new market penetration are as follows:

Continue reading »

Tagged with:

Jim Collins’ latest business strategy extravaganza, “Great By Choice” gave a good concept for validating your strategies empirically. Whether it’s a general change in business strategy or a product launch, it all makes a perfect sense.

The concept is “Fire Bullets Then Cannon Balls”

Continue reading »

Draftfcb Tallinn

On May 5, 2011, in In English, by Siim Lepisk

I’m excited to announce that as of today, our agency Blue Barracuda is part of one of world’s leading advertising agency Draftfcb. The Tallinn office will become the digital hub for Europe. What does it mean to our Tallinn team?

  • Integrated. Future advertising will be integrated. Therefore we combine Blue Barracuda’s agile digital capabilities with Draftfcb’s understanding of customer behavior.
  • Reliable. Size can mean long-term trust. Our Tallinn-London agency revenue is 5 times as high as Estonia’s largest advertising/marketing agencies.
  • People. Quality of our relationships determines the quality of our lives. Daily work with 180 top specialists in London and Tallinn is inspiring indeed.
  • Impact. Projects are continuously 100% international and impact millions of people. We can advise more clients on the smartest strategies for our digital world.
  • Global. Being part of large and exciting strategic digital projects in Estonia. Clients include: Boeing, Beiersdorf, GlaxoSmithKline, General Motors, Kraft, NiveaPizza Hut, Roche Pharmaceuticals, Saab, TGI Friday’s and many others.
  • Training. Our people get endless training and personal growth opportunities. Around the world, if necessary.
  • Brightest. We’ll be looking to hire Estonia’s brightest people to serve our clients around Europe and further.
Draftfcb fuelled by Blue Barracuda

Draftfcb fuelled by Blue Barracuda

Tagged with: