I have been always passionate about technology and what it can do for people and businesses.
As a kid I wrote my first programs in Basic on a 086 computer. Later in 1997 I learned to write HTML and to play around with Adobe Photoshop. Few years later I wrote my first PHP applications using MySQL database. The rest of the career has been a logical progression of that.
I graduated Estonian IT College with a diploma in Information Systems, got my MBA from Estonian Business School and among dozens of other training, went through a 2-year EMBA programme in EBS Executive Training Centre. I’ve been managing web-based software projects for 10+ years, delivered mission-critical and life-critical projects for airports and hospitals among others, consulted top Estonian organizations on increasing their IT efficiency, and developed new business for Estonia’s largest software company.
Today my job is to assure that the businesses get competitive advantage from use of technology. I lead and manage technical teams, which are motivated to create such solutions. I love understanding both the business and tech side, and I love merging the people together for the shared goal.
Passionate about digital marketing, I am the Managing Director of Draftfcb Estonia. We are a strategic digital marketing agency, part of DraftFCB - 9’000+ employees across 90+ countries. Every day we create information systems that influence the lives and decisions of millions of people across Europe.
My job is to develop Estonian talent to enable our clients to live digital - matching communication tools and technology with real, timeless human needs and business objectives. We call it Living Digital because it lets brands evolve at the same pace as the world around them.
Besides the daily work I enjoy playing tennis and golf, and creating positive change through JCI for constant personal/professional growth and development for myself and others. This year I’m the Training Institute Director for JCI Estonia – one of the goals there is to become the World Debating Champion in 2013.